Wednesday, November 16, 2016

Holiday Shoppers’ Attitudes and Behavior Vary by Generation, Study Finds

Most Americans will shop for holiday gifts this season, but how they do so and their attitudes about the experience vary by generation, according to a new study. NerdWallet analyzed behavior and trends among millennials (ages 18-34), Gen Xers (35-54) and baby boomers (55+) in its 2016 Consumer Holiday Shopping Report and found that the...

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